Journalism issue in "A 'know' for News"

The 'softening' of news in an interesting facet of modern news writing and media coverage. The increasing speed at which news stories can be conveyed to the public with the growth of technological innovation such as the internet and television has had a massive impact on print media and agenda setting. The prominent events of the day are usually covered by television news and internet news before print news has a chance to cover the issue. Therefore it is the print media's responsibility to set the agenda for tomorrow's news rather than todays. Another result of the number of media outlets providing the same news is the expansion of newspapers in terms of covering 'soft news' and providing alternatives to the hard news features. Lifestyle, car guide, analysis and opinion sections (among others) are finding their place in modern newspapers in order to broaden appeal and provide an alternative to the news covered by most media outlets. Every reader has a different interest and newspapers need to appeal to this diverse range of interests. Many readers will flip to the back page sports rather than the front page hard story. Soft news has grown in a bid to provide entertainment as well as news to an audience exposed to an expanding news market.